Custom Logo Design by Electric City Printing

Professional Logo Design by Electric City Printing will bring you a very pleasing experience, and a Quality Design

Design with the goals in mind

Graphic design is a visual approach to problem solving.

It’s easy to design a logo that looks good but to present well and get the clients approval you need to be solving problems and thinking about the visual solutions that meet strategic goals.

It’s easy to design a logo that looks good but to present well and get the clients approval you need to be solving problems and thinking about the visual solutions that meet strategic goals.

In the case of brand identity design, this refers to targeting the correct audience, representing the company and its brand correctly and competing with direct competitors. By having goals it allows you to perform focused research, and make justified design decisions.

Review your work against the goals, and ensure you’re able to justify every design decision made.

Present with real life examples

When was the last time you’ve seen a company logo printed on a plain white piece of paper? Hardly ever I imagine. People are most likely to only ever see a logo used in real life situations: on a shop exterior, on a product, pen, bag, literature etc. So this is how you should present the identity you have designed. Here’s an example image from my own portfolio…

Don’t panic. This doesn’t mean that you need to spend money on printing your logo on real items to test it (although that would be cool if the budget was there!). Instead, you can emulate this using tools available to you. The above example was created easily on a computer, and it helped in a huge by allowing my client to visualise the potential of the new logo, and to get excited about it too.

You can make your own mockup layouts from scratch using your own photos, however, there are some good pre-built solutions out there that will speed things up. Let’s take a look at the options I’ve used myself…